A camera operator's skill is in capturing images not in editing pictures, designing albums or producing films. That is left to the expertise of PR's in-house full-time photo editors, graphic designers and film producers.
Initially established as a photography studio, changes in technology, to enable high definition video capture through a stills photography camera, have brought with it exploration into the world of creative film making. Utilizing all the lenses used in stills capture, PR Photography are defining a whole new genre of photography with the moving image, coined 'Filmatography'.
As visionaries of the future, where a single photographer and videographer operating independently will be no more, PR Photography are leading the industry into a new era.